It all starts with positioning

It all starts with positioning

“You can’t be everything to everyone, but you can be something great for someone.”

So what does a positioning statement look like?

Is that a formula?

For (target customer)

Who (statement of need or opportunity), (Product name) is a (product category)

That (statement of key benefit).

Unlike (competing alternative)(Product name) (statement of primary differentiation).

http://firstround.com/article/Positioning-Your-Startup-is-Vital-Heres-How-to-Do-It-Right

 

Central bankers are contributing to a peculiar calm in global markets. Their loose monetary policy is encouraging investors to take more risks through bonds and equities.

Central bankers are contributing to a peculiar calm in global markets. Their loose monetary policy is encouraging investors to take more risks through bonds and equities

The new central bankers’ view of wages is worth stressing. A previous generation would have dreaded wage inflation; today’s monetary policy makers sometimes sound as if they’re calling for it.

The euro might drop to significantly less than $1.30, something the continent probably needs

http://www.bloombergview.com/articles/2014-08-19/will-the-calm-in-global-markets-last

How Google decides whether to buy a company. A long run better lives approach

How Google decides whether to buy a company.

“At Google, the process comes down to co-founder Larry Page’s ‘toothbrush test,’ according to the New York Times: Is the product the target company makes something people will use at least once a day, and that makes their lives better? This reflects an attitude that values growth over profit, instinct and product over advice from Wall Street, and the long term over the short run.”

http://qz.com/251042/google-has-one-essential-test-when-it-thinks-about-buying-a-company/

 

How Crowd-Funding Is Changing Everything and What That Means for Your Startup

How Crowd-Funding Is Changing Everything and What That Means for Your Startup
Sites like Kickstarter and Indiegogo were gaining traction, but weren’t widely perceived as serious financing platforms.
With FundersClub, No longer must startups be limited to taking their roadshow to Sand Hill Road to convince VCs in person. Today, as a founder, it’s possible to kick off your raise on Kickstarter — repaying your backers with perks — raise equity capital on FundersClub
“VCs are now looking to crowd-funding sites as sources of cutting-edge ideas.”

http://firstround.com/article/How-Crowd-Funding-Is-Changing-Everything-and-What-That-Means-for-Your-Startup

maltaway_balattiboardmember_crowdfunding

Workers of the world, log in The social network has already shaken up the way professionals are hired. Its ambitions go far beyond that

Workers of the world, log in The social network has already shaken up the way professionals are hired. Its ambitions go far beyond that

It is even difficult to quantify the impact of LinkedIn on labour markets so far. In theory, making it easier for people to find better jobs could affect the rate of job turnover within firms: recruiters say they have noticed little impact, and that other factors (such as the economic cycle)—seem to matter more. But no one really knows.

As LinkedIn’s data pool deepens, its value to researchers as well as its members and corporate customers will increase. Pian Shu, an economist at Harvard Business School, points out that you could compare the career paths of those who graduate in recessions with those who graduate in booms: do the former, as you might suppose, fare worse?

http://www.economist.com/news/business/21612191-social-network-has-already-shaken-up-way-professionals-are-hired-its-ambitions-go-far?fsrc=nlw%7Chig%7C14-08-2014%7C5356c450899249e1ccb3081a%7C