Amazon and Google’s mammoth battle for the cloud. Google is playing catch-up with a single market leader, Amazon, that has a track record of destroying incumbents in every industry it gets into. What Google has in its favor, besides a sheer technical expertise, is that it already runs the biggest cloud-computing operation in the world—just that it puts most of it to a different use

Amazon and Google’s mammoth battle for the cloud. Google is playing catch-up with a single market leader, Amazon, that has a track record of destroying incumbents in every industry it gets into. What Google has in its favor, besides a sheer technical expertise, is that it already runs the biggest cloud-computing operation in the world—just that it puts most of it to a different use

http://qz.com/196819/how-amazon-beat-google-attempt-to-dominate-the-cloud-before-it-even-got-started/

 

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