Digitizing the consumer decision journey In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere.

Digitizing the consumer decision journey In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere.

Design: Create frictionless experiences

Deliver: Build a more agile organization

http://www.mckinsey.com/Insights/Marketing_Sales/Digitizing_the_consumer_decision_journey?cid=DigitalEdge-eml-alt-mip-mck-oth-1406

 

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