How Google decides whether to buy a company. A long run better lives approach

How Google decides whether to buy a company.

“At Google, the process comes down to co-founder Larry Page’s ‘toothbrush test,’ according to the New York Times: Is the product the target company makes something people will use at least once a day, and that makes their lives better? This reflects an attitude that values growth over profit, instinct and product over advice from Wall Street, and the long term over the short run.”

Google has one essential test when it thinks about buying a company

 

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