It all starts with positioning

It all starts with positioning

“You can’t be everything to everyone, but you can be something great for someone.”

So what does a positioning statement look like?

Is that a formula?

For (target customer)

Who (statement of need or opportunity), (Product name) is a (product category)

That (statement of key benefit).

Unlike (competing alternative)(Product name) (statement of primary differentiation).

http://firstround.com/article/Positioning-Your-Startup-is-Vital-Heres-How-to-Do-It-Right

 

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