Thinks globally and applies it locally….that’s it!!!

Much has been reported about Apple’s biggest volume day to date — selling 4 million iPhone 6’s in 24 hours worldwide this past Friday. It’s a tremendous achievement for any company.

Less has been said on how Google will sell 2 million smartphones by years end in one country alone — and how it will beat Apple in the process.

Many pundits classify Apple as an “aspirational” brand. Basically, Apple thinks locally and applies it globally

https://www.linkedin.com/pulse/article/20140919163322-4292087-apple-just-lost-the-global-smartphone-war-to-google?trk=tod-home-art-list-large_0

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