Much has been reported about Apple’s biggest volume day to date — selling 4 million iPhone 6’s in 24 hours worldwide this past Friday. It’s a tremendous achievement for any company.
Less has been said on how Google will sell 2 million smartphones by years end in one country alone — and how it will beat Apple in the process.
Many pundits classify Apple as an “aspirational” brand. Basically, Apple thinks locally and applies it globally