The Boardroom and the Bedroom. Computers ruined both dating and finance. No one plays the long game anymore.
Then came the Internet. The “innovation” that has driven the financial industry over the last two decades has also transformed the dating market, with similar effects on romance as on the economy. The traditional focus on long-term security—marriage and retirement—has been replaced by a relentless pursuit of instant gratification and immediate returns. These days, the Wolf is as much on Tinder as on Wall Street.
How did the bedroom end up looking so much like the boardroom?
Take wife swapping, for instance, now greatly facilitated by sites like—wait for it—wifeswapping.com. Is this the sexual equivalent of a credit-default swap?
Here once again, dating is attempting to learn from the financial industry.
There’s been a new wave of apps that seek, with varying degrees of success, to borrow economic principles from the broader marketplace. Lulu has designed a ratings agency for women to rate men. One company is attempting to perform arbitrage, ferrying singles between San Francisco and New York
As long as the essential human lust for love—and love of lust—remains, the market for an ever more exact accounting of the heart will continue to expand. At the end of the day, we all just want someone to invest in us.