Understanding India’s economic geography

The country’s economy once again holds promise. To make the most of it, companies must identify growth opportunities at a granular level.

Understanding India’s economic geography

To get the most from this granular approach, companies need to develop customized strategies for each geographic sliver. To do so, they must map priority geographic segments to product categories and extensions.

http://www.mckinsey.com/Insights/Asia-Pacific/Understanding_Indias_economic_geography?cid=other-eml-alt-mip-mck-oth-1410

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