Finding the Money in the Internet of Things

More generally, companies are still deploying IOT as an optimization technology – a technology that can incrementally, and perhaps even significantly, improve performance, but that leaves the core nature of the business untouched. Here’s an interesting thought: what about harnessing the potential of this technology to disruptentire markets and industries?

The data and insight generated from IoT, if properly harnessed, has the potential to unseat incumbents if they’re not the first to realize this opportunity. In certain markets like the automobile industry, IoT might be a catalyst for shifting from ownership to sharing models of business, disrupting the economics of traditional product vendors. Insurance companies might harness IoT to identify lower-risk customers and offer these attractive prospects much lower rates, leaving the high-risk customers to competitors.

Bottom line: there’s a lot of money to be made from this promising technology for the companies that know where to look.

maltaway_balattiboardmember_internet of things

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