Why Social Networks Still Haven’t Cracked the Job Search Puzzle. Will FB acquire LinkedIN?
Facebook at Work seems geared toward letting people connect and collaborate with colleagues and peers at their current jobs, while LinkedIn is focused more on building professional connections with people outside the firm.
On the face of it, that seems to be two entirely different markets, with Facebook at Work playing in the workplace productivity market (competing with the likes of Microsoft Office, Webex, and project management software) while LinkedIn is part of the headhunting industry.
So maybe the right question to ask here isn’t which titan will win but, rather, with these two companies converging on fulfilling the same job-to-be-done in a market of enormous size, and given Facebook’s greater need to sustain its growth in 2015, will it compete – or simply acquire?