Closing the Gap Between Blue Ocean Strategy and Execution
At the highest level, there are three propositions essential to the success of strategy:
the value proposition, CUSTOMER Focus
the profit proposition, SHAREHOLDERS Focus
and the people proposition. PEOPLE Focus
For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy. While good strategy content is based on a compelling value proposition for buyers with a robust profit proposition for the organization, sustainable strategy execution is based largely on a motivating-people proposition. Motivating people requires more than overcoming organizational hurdles and winning people’s trust with fair process. It also rests on aligned and fair incentives.