3 Rules for Experts Who Want More Influence
………The final step in becoming a recognized expert – one who doesn’t need to shout it from the rooftops, because others are doing it for you – is to cultivate a following. Part of this comes naturally, as you create content over time and more people are exposed to your ideas. You move steadily from, “Who’s that?” to “I think I’ve heard of her” to “I love her work!” You also begin to have institutions jump on board and volunteer to spread your message further.
https://hbr.org/2015/05/3-rules-for-experts-who-want-more-influence
alberto balatti board member blog 