The Best Digital Strategists Don’t Think in Terms of Either/Or
“strategy is about making hard choices,” as we have been advised for over 20 years by leading thinkers including Michael Porter andRoger Martin. But our work with acommunity of senior executives in the Bay Area suggests that today’s market leaders are following the advice of Yogi Berra: “When you come to a fork in the road, take it.” Faced with hard choices, innovators find ways to transcend the tradeoffs. While their competitors make the hard choice between one or the other path, these businesses reap the benefit of both.
Size and speed. There is an African proverb, “If you want to go fast, go alone. If you want to go far, go together.” Most large companies excel at going far and going together. But these days every company has to go fast. Is it possible to be both bigger and faster?