Who owns your personal data? The incorporated woman

Who owns your personal data? The incorporated woman

Ms Morone is primarily trying to prove a point: that personal data are more valuable than the majority of people realise, and that if individuals can take back control of at least some of their data, they may be able to benefit financially. Ultimately, the data-driven economy will have to move in that direction if it is to be sustainable: no marketplace can thrive in the long run without some notion of fair value exchange.