The ad industry has lost the Millennial generation. It’s still making ads for the TV while the kids are all on their smartphones

The ad industry has lost the Millennial generation. It’s still making ads for the TV while the kids are all on their smartphones

Tech-savvy US teens now watch only about 21 minutes of broadcast television a week

In theory, the smartphone is the new television – a consumer technology device through which everyone absorbs information and entertainment. As an advertising medium, however, it is useless by comparison. Not only is there no equivalent in value to the 30-second advertisement but the industry is struggling even to imagine one.

http://www.ft.com/intl/cms/s/0/dccf184c-f654-11e3-902a-00144feabdc0.html?siteedition=uk#axzz353i48OVn

Ingram Pinn illustration

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